Department for Education: Social Media
Commons · Question 20997 · Tabled 28 Aug 2026 · Department for Education · Official record
Answered 10 Sep 2026
Question
Asked by Mike Wood
To ask the Secretary of State for Education, pursuant to the answer of 7 July 2026, to Question 13818, on DfE: Social Media, what was the aggregate cost of paying the 57 influencers in 2025-26, including agency fees.
Answer
Answered by Paul Waugh, 10 Sep 2026
As set out in the answer to Question 1175 on 2 June 2026, the department’s influencer marketing spend in 2025 to 2026 totalled £589,671. Influencer marketing forms part of the department’s wider marketing approach, reflecting changes in how audiences cons...