Government Departments: Social Media
Commons · Question 20653 · Tabled 28 Aug 2026 · Cabinet Office · Official record
Answered 15 Sep 2026
Question
Asked by Mike Wood
To ask the Minister for the Cabinet Office, pursuant to the answer of 14 July 2026 to Question 16039 on WPP: Contracts, whether there is one central Influencer Platform, or whether each contracted company would provide one.
Answer
Answered by Mark Ferguson, 15 Sep 2026
There is one central Influencer Platform. Under RM6364, the Influencer Platform is provided by WPP, as the Lot 1 Media Planning and Buying agency, operating as WPP650, and acts as the single, centralised hub for information, delivery and reporting across ...