Artificial Intelligence: Advisory Services
2026-07-08 · Treasury · HL1940 · Official question
Question
To ask His Majesty's Government what steps they are taking to regulate the use of general-purpose artificial intelligence models to provide financial guidance to consumers.
Answer
The Government wants consumers to be able to access high-quality support to make informed decisions about their finances and is committed to the safe adoption of AI in financial services, including financial guidance and advice. We support a principles-ba...