Artificial Intelligence: Internet
2026-07-01 · Department for Business and Trade · HL1611 · Official question
Question
To ask His Majesty's Government what assessment they have made of the adequacy of consumer protection legislation in relation to the use of artificial intelligence to generate summaries of online reviews.
Answer
Under the Digital Markets, Competition and Consumers Act 2024 (DMCCA), online platforms must take reasonable steps to ensure consumer reviews on their sites are genuine. This includes AI-generated summaries which must accurately represent the overall cons...