Social Media: Disinformation
2026-06-28 · Department for Culture, Media and Sport · HL1453 · Official question
Question
To ask His Majesty's Government what discussions they have had with social media platforms on measures to prevent AI-generated deepfake advertisements from being used to facilitate fraud.
Answer
The Government recognises the significant harm caused by fraudulent adverts and the potential for those adverts to be made more credible through the use of deepfakes and other generative AI tools. The Advertising Standards Agency (ASA) is the independent ...