Housing: Artificial Intelligence
2026-06-07 · Ministry of Housing, Communities and Local Government · HL763 · Official question
Question
To ask His Majesty's Government what assessment they have made of whether existing consumer protection regulations are sufficient to address the use of artificial intelligence-generated imagery and other artificial intelligence-enhanced marketing material
Answer
The Digital Markets, Competition and Consumers Act 2024 (DMCCA) requires that any property information that would help a prospective homebuyer to make an informed decision about buying a property is not hidden or omitted. Any property agent who uses AI im...