Written questions

Revenue and Customs: Social Media

2026-05-17 · Treasury · 2051 · Official question

Alex Burghart

Question

To ask the Chancellor of the Exchequer, with reference to the answer of 11 March 2026 to Question 117539, on Revenue and Customs: Social Media, who was the specialist agency used to hire the social media influencers for HMRC; and how much was spent on inf

Answer

HMRC is working with Pablo/ Unlimited Group as its specialist agency to support engagement with social media influencers. Between July 2024 and 31 March 2026, HMRC spent £436,700 on influencer activity, exclusive of agency fees. On average, HMRC’s influen...