Department for Education: Social Media
Commons · Question 1175 · Tabled 14 May 2026 · Department for Education · Official record
Answered 2 Jun 2026
Question
Asked by Mike Wood
To ask the Secretary of State for Education, with reference to the Answer of 31 October 2025 to Question 77988 on Department for Education: Social Media, how much has been spent on influencers in aggregate since 4 July 2024; and on which campaigns and pro
Answer
Answered by Olivia Bailey, 2 Jun 2026
Influencer marketing is a credible paid communications channel used in government advertising campaigns to reach target audiences, particularly those that traditional channels find hard to reach. The department works with influencers across a range of act...