Business: Misrepresentation
Commons · Question 102825 · Tabled 5 Jan 2026 · Department for Business and Trade · Official record
Answered 8 Jan 2026
Question
Asked by Liz Saville Roberts
To ask the Secretary of State for Business and Trade, what recent steps his Department has taken to identify and investigate online retailers that misrepresent themselves as UK-based businesses.
Answer
Answered by Kate Dearden, 8 Jan 2026
The Digital Markets, Competition and Consumers Act 2024 prohibits unfair commercial practices, including misleading actions (such as online retailers that misrepresent themselves as UK-based), that are likely to impact the average consumer’s transactional...