Consumers: Data Protection
Commons · Question 56948 · Tabled 3 Jun 2025 · Department for Business and Trade · Official record
Answered 9 Jun 2025
Question
Asked by Pippa Heylings
To ask the Secretary of State for Business and Trade, what steps his Department is taking to ensure that consumers choosing not to share personal data through loyalty schemes are not disadvantaged in terms of (a) pricing and (b) access to services.
Answer
Answered by Justin Madders, 9 Jun 2025
Recent amendments to the Price Marking Order 2004 will ensure that loyalty pricing does not mislead non-member customers about the price of an item. This reflects the paramount principle that the price payable at the till should be clear and transparent.W...